Dear Nokia, This is How You Market to the US
If you live in the US and watch television then the odds are good that you’ve caught an iPhone commercial by now. If you haven’t or if you live outside of the US, have a look:
Apple has had brilliantly simple marketing and advertising in the US for a while now but these commercials are excellent. They are incredibly simple - all you see is a hand and a phone. BUT, they clearly display the strengths of the iPhone in an interesting and unique way.
A lot of people are going to dislike this statement but I WILL be checking out the iPhone on June 29th. If I walk out of the store without one, I’ll be very surprised…
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By my count, I see Text, Calendar, Photos, Camera, Stocks, Maps, Weather, Clock, Calculator, Notes, Settings, and at the bottom, Phone, Mail, Safari, and iPod. Each one has a corresponding application already available on s60, but the biggest difference is going to be the fact that you can add more applications to your s60 from 3rd party developers, whereas we may be lucky to see applications from Apple through iTunes. Engadget mentioned that there was supposed to be a developer kit released to software developers sometime in the near future, but if I know anything about Apple, I have a feeling even those apps will have to be filtered directly through AT&T and Apple to see the light of day.
No doubt the interface is untouchable (or, rather, VERY touchable) compared to s60, but I'm not seeing such a gorgeous new interface being used to its fullest as it could be. I'm still seeing a locked and branded phone that's stunning on first glance and a thrill to play with all of the features, but but lacking in expandability to the point where the novelty of it will wear off after a few weeks. Those commercials alone made me want to pass on it just because I feel like I know exactly what's coming now and exactly where the fun is going to stop. I'm really hoping there's way more expandability up the iPhone's sleeve.
You're absolutely right when you said Apple knows how to market. I anticipate what this device is going to do to the general public who settle for the free phones from a carrier, only to complain about how bad it is a month later.
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Their iPod adverts etc were great and no doubt the iPhone ones will be also.
Haven't caught on on TV this side of the Atlantic yet, but have seen some on the internet, and they are great.
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