Symbian in Motion

Bravo Nokia, You’re Getting the Idea

This my dear Nokia, is a good start. For a while now I’ve been blogging and ranting in various places regarding the fact that Nokia doesn’t make a big enough deal about the S60 platform and its capabilities. ‘Well times they are a-changin’…

“Open” is a huge aspect of Nokia’s advertising campaign connected to the launch of the N95-3. Take a look at the ad above:

“On top of that, we’ve left the Nokia N95 open to enhancement, experimentation and evolution so its potential is truly unlimited.”

The neries.com/open link takes you to a page with a tad bit more of the same concept. While I don’t think they’ve quite ‘hit the nail on the head’ yet at least they’re beginning to address one of the main reasons that Nseries (and Eseries for that matter) devices are truly superior devices.

Sure, if I was putting this ad campaign together I might have approached it a bit differently but this is the right direction, Nokia ad-guys. I mean, we get what you’re saying but will the masses get it? There’s a limited amount of time left before the iPhone’s platform truly opens up and believe me when I tell you that Apple will do a MUCH better job of making their customers aware of the plethora of apps and possibilities that will become available quite quickly.

In the meantime, hit ‘em where it hurts! Do some research, find out what all of the iPhone users are complaining about and use that knowledge to your advantage. It’s not hard; since the honeymoon ended iPhone users have been doing plenty of complaining. The ads don’t have to literally “fight dirty” but they can sure make use of some better allusions…

Regardless, I applaud whoever worked on this campaign. The concept is there, now refine it!

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