Symbian in Motion

Nokia Currently Testing Ad-Driven Download! Client

Currently available for S40 with an S60 version to follow, Nokia Beta Labs published a new app yesterday that could be a sneak peak into where they plan to take mobile advertising. Right now the app is only available for UK users but the claimed theory behind Ad-powered Download! is that is will eventually provide users with more free content and supplement lost revenue by popping up ads.

If you’re in the UK and have access to a newer S40 device, I’d love to hear what you think after testing the new Download! client. What is the ad frequency like? Are the potential benefits to the user (more free stuff) worth the price of admission (ads)? My guess is that the ads are currently displayed in a predefined order in the beta but I wonder if Nokia plans to make the experience more google-esque. They could potentially tailor ads according to what content you have viewed in the client in the past - or even using other more invasive methods such as scanning your device…

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