Symbian in Motion

The Business of Leaks

by Zach at 9:33 pm | June 24th, 2008 | Category: Tangents

Last week Charlie Schick, a blogger I’ve followed for quite a while, wrote a post entitled Product leaks just lead to trouble & headaches for all on the Nokia Conversations blog. It’s a great post and well worth a read if you haven’t caught it already.

While this topic related to a large number of historical events, it was prompted specifically by the E71 video walkthrough posted on Boy Genius Report. For obvious reasons, I felt the need to respond to Charlie’s post with a post of my own. The result is a somewhat lengthy post entitled The Business of Leaks which can be read on The Outsidr.

It wasn’t linked in Charlie’s follow up post - and I didn’t think it would be as The Outsidr is relatively new and hardly has much exposure at this point. If I was Charlie I wouldn’t have linked it either. I do hope Charlie read it though; I know someone from Nokia Conversations read it because I saw it pop up in the blog’s del.icio.us widget. I would love to see some of the points raised by my post discussed on the Nokia Conversations blog, specifically some comments relating to the US market. What do you guys think?

Viewing 4 Comments

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    For the particular case of the E71, I for one think that all the leaks were 'necessary'. Eseries products are not marketed enough. I'm leaving in Europe, and if it wasn't for the leaks I would probably have bought an HTC product sometime at the beginning of the year because Nokia's QWERTY devices lineup was not satisfactory by that time. I own an E50 and the E61i happened to run on the same slow hardware & software platform that was the cause of my need to buy a speedier QWERTY device. I held up a wait for the E71 because I knew the new platform use in this one (new processor + S60 FP1) was really fast, and candybar qwerty phones are pretty rare (and the best of them are all WinMo deivces...which I hate).

    Leaks may be cause problems to Nokia when taking into the cmpetition into account, but I think it is really necessary and profitable to Nokia as long as the consumer is concerned, since Nokia'a marketing departement seems to suck big time. Here in France I see 4 to 5 tv ad for Samsung products when Nokia is airing only one, and for it's latest Nseries flagship only anyway (never saw an E61/i or E50 or E51 or 6120...,or anything like that, tv ad, the last ad I saw was N95 8GB and N95 classic before that).

    They really need to rethink their marketing department, until then, they should just be grateful to the 'leaking blogs': they are doing a part of Nokia's job to advertise Nokia's products.
    Even now, without the necessary marketing, potential E71 buyers will just end up buying a BlackBerry Bold of HTC Diamond Pro because these one will have the necessary coverage to let people know they are available on the market.
    No talking shit here, better wake up Nokia....

    Peace.
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    Only saw this now. Must've been one of the other team members who added the link.

    Caught up with this today and posted on the other article.

    Ta and thanks!
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    can be developed into a sustainable air leak management program. Implementing the business case for air leak management should be phased in over several ...
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    Never read of his post but the fact that you praise it, I can see that this post are really a must read.. I'm sure that I will learned a lot in this regarding in business.. Thanks for sharing the link..

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