Symbian in Motion

Skyemobile: New Mobile Marketplace Prepares to Make a Splash

by Zach at 3:49 pm | August 28th, 2008 | Category: First Look

In a day and age where mobile developers are caught between a rock and a hard place, it was only a matter of time before a company took the opportunity to create a marketplace that would address the needs of the consumer without sacrificing the will (and livelihood) of the developer. Let’s face it; as a mobile developer, unless you write apps for the iPhone you’re basically looking at Handango if you want exposure. Sure, you can go with one of several smaller shops but the volume won’t be anything like Handango. The problem? 50% of your revenue goes out the door as soon as you upload your first app to be sold by Handango.

Those who have attempted to step out and contend with Handango have experienced mixed success. While no one has come close to approaching Handango as the market leader, companies such as MobiHand have done well for themselves by taking a pro-developer approach. The problem is that no one to this point has exhibited all the key elements that are required to topple a market leader:

  1. Innovation
  2. Determination
  3. Reach
  4. Marketing

With that in mind, what better company to embark on such a mission than a company with deep roots in mobile application development? Skyestream is just that; a developer first. It has a variety of apps under its belt including several best sellers that are among the most popular apps ever released for Symbian devices. It is approaching this space with a wealth of experience from both sides of the fence. Their goal is a noble one: Create a new and innovative mobile retail marketplace that values the consumer and developer equally (my words, not theirs).

While I won’t spoil the surprises, I will say that Skyestream is implementing some exciting new functionality and a very attractive feature set that will benefit both the customer and the developer. For the customer; easier access to apps of interest, more and better information about the apps that is far more accessible, and a simplified desktop and mobile shopping experience are among the benefits you can look forward to. Developers on the other hand can anticipate a much more favorable revenue split, new ways to market your products and a variety of tools and features that improve the overall selling experience such as zero developer admin / content-loading overhead.

Contrary to the current leader in mobile app retail, Skyestream is dedicated to moving the space forward in such a way that better-suits all parties involved. While the mission is hardly a simple one, I’m quite confident that if anyone can make a dent in the way this game is played it’s the great team over at Skyestream.

Developers, if you want more info feel free to ping me or shoot a note over to info [[at]] skyestream [[dot]] com. S60 users, here’s the URL to keep your eye on in the coming months: www.skyemobile.com.

UPDATE: A couple more screen shots for your viewing pleasure:

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