Mobile News

Nokia falling out of favour with teenagers

A survey of the media usage, consumption behaviour and brand preference of over 50,000 teenagers across the globe should be a goldmine for marketers: and it shows them starting to favour Samsung and Sony Ericsson cellphones over those from market leader Nokia. They are also shunning email in favour of instant messaging. The survey was the second carried out by Sulake of Finland, operator of the Habbo social networking site for teenagers. It gathered and analysed online responses from over 58,000 of them between the ages of 11 and 18 in 31 countries. [Read]